BzzAgent worked with Kraft and Starbucks to promote their Pike Place Roast blend in grocery store. The program was such a “venti” success, we created this video case study:
BzzAgent’s program with Starbucks is featured in the Forrester Research report “Three Ways To Find, Create, And Energize Advocates” as an example of how brand advocacy in social media can drive business results. Forrester subscribers can get the reports here on their site. You can also see Augie Ray’s summary of the report on his blog.
This was a fun project for a bunch of latte lovers like us. We tapped our Agent network to identify thousands of people who buy coffee in the grocery store and consume it at home. In addition, we identified Twitter users with high influence scores and who have tweeted about coffee at least 10 times in the last 60 days.
They all received samples of the product, training on our code of conduct and activities that encouraged them to share their experiences across the web. As you saw in the video, the 8,000 people in the program started a robust dialog on Twitter, Facebook, YouTube, blogs and on Amazon that reached over 1.5 million people. Share of voice online shot up and over 120,000 new customers were created.
